Are your online communication efforts successful?

It used to be just a website and maybe an e-newsletter that non-profits had to keep up with - but now we are deluged with a variety of other opportunities to communicate and connect with prospects and donors. Facebook, twitter and youtube are standards now and more social media opportunities are coming online each day.  Already short-staffed non-profits need to have a visible presence, but they also need to have an effective presence.

Measuring the Effectives of Your Online Communications from IdealWare is a great article on how to measure not only your reach but your impact and engagement with prospects and donors.  Remember - you get what you measure!